About This

Plant-based, Ultra Concentrated Cleaning: Formulated with Soforo, a patented bio-surfactant created through natural fermentation, this liquid laundry detergent provides powerful cleaning with less product—delivering up to 64 loads per bottle.
Tough On Stains, Gentle On Fabrics: Removes dirt, odors, and tough stains with high-efficiency performance that’s safe for everyday wear. A concentrated laundry soap that works hard without compromising the feel of your clothes.
Dermatologist-inspired For Sensitive Skin: Made without synthetic dyes, optical brighteners, or harsh ingredients. This plant-based detergent is suitable for all skin types and gentle enough for babies, kids, and those with skin sensitivities.
White Tea & Fig Freshness: Leaves laundry with a light, refreshing scent that’s naturally derived—no synthetic fragrances. Enjoy a subtle white tea and fig aroma that lingers without overpowering.
Easy-to-use Measuring Cap For Custom Loads: For standard loads, use 1 oz of detergent; for large or heavily soiled loads, use 2–3 oz. Fill to the appropriate line on the cap, pour directly into your washing machine, and wash as usual. Compatible with standard and high-efficiency (HE) machines.