About This

Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need
Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle
Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent