About This

Lasting Laundry Care - Puracy liquid laundry detergent gives you the kind of care you and your family deserve. With a handy 16 oz of laundry concentrate, this pump bottle offers up to 64 loads, enough to clean thoroughly without waste.
Plant-Powered Freshness - Powered by plant-based enzymes and minerals, our non-toxic liquid detergent is safe for those with sensitivities. With a cherry blossom scent trail, your clothes come out of the laundry as fresh as the moments they're worn in.
Best for Life's Common Messes - Whether it’s a splash of chocolate, a drop of grease, or playground mud, our detergent works quietly and effectively, removing persistent stains while you take a moment for yourself.
Kind to Most Fabrics - Our detergent cares as much for delicate baby clothes as it does for sturdy denim, treating each fabric with tenderness. Our gentle solution extends the life of your most cherished garments with every wash.
Expertly Crafted with Care - Behind every bottle is a team of chemists and PhDs who prioritize your family's safety. Using only mineral and plant-based ingredients, our laundry detergent ensures peace of mind for homes with little ones and furry friends.